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Membership Strategy

Help Vitendo4Africa develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Vitendo4Africa
Hazelwood, USA
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Vitendo4Africa
Hazelwood, USA

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Posted April 16th

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Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are looking for assistance to build more recurring individual and corporate donors.

What we have in place
  • We currently have simple templates, which should make it easy for you to get started. We also have some email list to start with, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to to expand our outreach program and provide additional youth empowerment program.

For organization capacity growth

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Vitendo4Africa
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Our mission

To welcome, connect and empower healthier immigrant individuals and families through the provision of supports and services, and by coordinating resources.

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