Website Content Plan

Help Institute for Entrepreneurial Leadership get organized for their website development project by identifying what types of information and images they need, and creating a plan to pull it all together.
Institute for Entrepreneurial Leadership
Newark, NJ, USA
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Institute for Entrepreneurial Leadership
Newark, NJ, USA

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Posted April 16th

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Project details

What we need
  • A document outlining each page and section of the website, with descriptions of written and visual content for each
  • An assessment of the written content, specifically indicating where written content is final, draft (needs editing), or needs to be written from scratch
  • An assessment of the visual content, specifically indicating which visual assets are ready and which need to be created or sourced
  • Advice on how to collect content from other places (e.g., marketing materials, grant proposals, event photos, etc.) and edit it for the website
  • Note: This project is for content planning only. For additional support, see the Website Creation: Build a Brand New Site bundle
Additional details

Our organization needs help creating a content plan or information architecture plan for all of our websites. A content plan will help our stakeholders get the information they need--information that is now disparate across our different websites.

What we have in place
  • We currently have Website project manager, which should make it easy for you to get started. We also have audience knowledge and analytics, and the ability to provide any other information you need.
How this will help
This project will save us $1,636 , allowing us to better serve our stakeholders who are from historically excluded communities.

This project is key to helping the audiences we serve reach the information they are seeking. As our mission has evolved to serve many stakeholders in creating an inclusive entrepreneurial ecosystem, we are looking to take this first step in redesigning our website.

Project plan

P
Prep: Introduction & Kick-Off
  • Volunteer Manager explains website goals and primary audience
  • Volunteer Manager shares examples of other websites they like and sends any existing content and visual assets to Volunteer
  • Volunteer asks questions to get a full understanding of website content needs
  • Volunteer creates rough outline of website pages and content sections that content will be needed for
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Review Draft Plan
  • Volunteer provides draft of the website content plan, including a description of the type of written and visual content needed for each page or section on the site
  • Volunteer makes suggestions as to which existing content from other materials (grant proposals, fliers, etc.) can be used for each section
  • Volunteer and Volunteer Manager discuss plan and identify the status of the written and visual content (i.e., which elements are final, which are in draft form and need editing, and which do not exist yet and need to be written or sourced)
  • Up to 2 rounds of feedback
2
Milestone 2: Review Final Plan
  • Volunteer and Volunteer Manager meet to review the content plan to make sure that all required content has been identified and the flow of information on the website will be clear and compelling
  • (Optional): The Volunteer may offer to proofread and/or edit the draft written content, and/or may offer to help the Volunteer Manager source images and other visual assets for the website.
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About the org

Institute for Entrepreneurial Leadership
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Posted by
Jeremee J.

Vice President, Marketing & Technology

Our mission

We envision a future with inclusive entrepreneurial ecosystems in which people from historically marginalized populations have equal opportunity for success. In pursuit of this vision, our mission is to eradicate the systemic barriers that prevent people of color from being able to access the knowledge, networks, and capital required for entrepreneurial success and wealth creation.

What we do

Our three programmatic areas are:

Relationship Capital Connections - We believe that relationship capital is the conduit for access -- access to capital, access to contracts, access to opportunity. People open doors for people that they know, like, and trust. Unfortunately, the know-like-trust circle often includes people with similar attributes to the person at the center of the circle. Our goal is to help more Women of Color entrepreneurs get on a grow-scale-exit trajectory that leads to wealth building.

Investor Inclusion - We launched the Making of Black Angels as our first campaign to increase diversity and inclusion within the angel investing sector. We believe that this inclusion will lead to more black entrepreneurs and small businesses gaining access to early-stage capital. Having black angel investors involved in this asset class and more black entrepreneurs able to access early-stage capital ultimately promotes wealth building in the black community.

Community-Building Small Business Initiatives - Our small business capacity-building programming is designed to support economic development objectives for Main Street businesses and in low-income communities. This innovative model for small business capacity-building leverages community-based partnerships and incorporates corporate skills-based volunteerism to provide hands-on support to struggling business owners.

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