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Social Media Content Calendar

Help lowernine.org get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
lowernine.org
New Orleans, LA, USA
lowernine.org
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lowernine.org
New Orleans, LA, USA

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6 Followers
Cause
Disaster relief
Skills
Digital marketing Social media

Posted April 15th

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Social Media Content Calendar
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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

lowernine.org operates a weekly food pantry and offers residential construction services in New Orleans' Lower Ninth Ward. Our social media is in need of some structure! We'd like to create templates for future posts for volunteer appeals for both programs, notifications for the food pantry (hours of operation, etcetera) and rebuild programs, and a calendar to help us stay on it!

What we have in place
  • We currently have instagram, Facebook, and twitter profiles, which should make it easy for you to get started. We also have about a million photos, a loose idea of structure/design, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to apply those funds to our regular programming, which will serve our community.

While our organization does great work and has accomplished much, singing our own praises and doing outreach in general has always been a weak spot. We would very much like to do more on our social media, and share our successes and challenges with a wider audience.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

lowernine.org
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Causes
Disaster relief Community & economic development Housing & homelessness
Posted by
Laura P
Laura P.

Executive Director

Our mission

lowernine.org is a 501(c)(3) nonprofit organization engaged in the long-term recovery of New Orleans' Lower Ninth Ward following Hurricane Katrina and the ensuing levee breaches in 2005. We are also now engaged in meeting our community's food security needs during COVID-19, and will be engaged in that recovery also.

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