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Logo Design

Help Arts and Learning Conservatory elevate their visual identity with a new or refreshed logo.
Arts and Learning Conservatory
Garden Grove, CA, USA
Arts and Learning Conservatory
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Arts and Learning Conservatory
Garden Grove, CA, USA

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Cause
Arts & culture
Skills
Graphic design

Posted April 10th

Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We are in need of a new logo for our non-profit. Our program is called Arts & Learning Conservatory. We make the arts accessible for underrepresented and marginalized communities (band, strings, dance, voice, drumming, guitar, technology). We are in our 20th year and need a rebrand. We have the general colors we use and are open to new typography. Our 20 year celebration and grand opening of a new space is August 24. Our logo should: have movement, be timeless, shows who we are.Yes we dream big!

What we have in place
  • We have our color scheme, current icons. We need the new logo to be used on website, business cards, merchandise (everywhere). Having it reflect 20 years would be great with the option of removing it and the logo still being in tact after our 20yr is best.
How this will help
This project will save us $3,002 , allowing us to focus on and drive the look of a new website which will give us a complete overhaul towards our messaging and branding.

We know that having a professionally designed logo will set our company apart and will communicate, establish and reinforce our name, making our non-profit more recognizable and memorable. So we want our community, funders, students and schools to resonate with our logo. With the fact that we are 20yrs old, a new look will make our work and expansion to more children that much more exciting.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Arts and Learning Conservatory
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Causes
Arts & culture Education Youth development
Posted by
Debora W
Debora W.

CEO, Founder

Our mission

Setting students up for success in life through the arts. The Arts & Learning Conservatory is the premier performing arts organization of So Cal that provides children and underrepresented youth equal access to high quality instrumental/theatre/dance/voice programs. We believe that a high-quality and integrated arts education can strengthen education transformation efforts, boost academic achievement, and increase student engagement in schools facing some of the toughest educational challenges.

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