Logo Design
Middlesex County Recreation Council Kiddie Keep Well Camp
Middlesex County Recreation Council Kiddie Keep Well Camp
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Logo Design
Project details
What we need
- High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details
We are a summer camp for children and seniors. We want to create a new logo to celebrate our 100 years. I'm thinking a logo that's more has more of an emblem, seal or badge. But we're open to all types. It just has to have an outdoor, fun summer camp vibe.
This logo will be printed on letterheads and the camper t-shirts, so we would like to limit it to one color if possible. And it needs to look good digitally on our website too.
What we have in place
- We renewed our website a couple of years ago, you can see it here: www.kiddiekeepwell.org. I can send you pictures of the camp.
On the existing logo, there is a bridge with the KKWC sign, but I think we should rethink all of it, perhaps focus on the letters KKWC within a badge or emblem? Kids sleep in cabins, swim and have camp fires, just not canoes and mountains which you see a lot in camp logos.
Simple line work with text that can be printed on t-shirts and look good on web.
How this will help
This project will save us $3,002 , allowing us to provide 3 campers a 14 day session entirely free of costs to them or their families.
This is our 100 year anniversary, so we want to commemorate it with something really special. Put a fresh face on the organization that recognizes its history while looking forward to the future.
Project plan
Posted by
Jeanne P.
Director of Development
Our mission
Middlesex County Recreation Council is a private, non-profit, 501 (c)(3) organization that provides a residential camping experience for underprivileged and/or health impaired children and seniors from Middlesex County, New Jersey. Our mission is to develop and nurture responsible social expression, self-esteem, physical health, mental well-being and other sustainable life skills through a holistic approach and diverse programming. We strive to offer this opportunity to at-risk populations who
What we do
Our camp program is called the Kiddie Keep Well Camp or KKWC. We serve children between the ages of seven and fifteen from low-income families, who often have limited access to health care, preventative education and recreational activities that promote a healthy lifestyle. The seniors who participate in the camp’s program often come from vulnerable situations, often with lack of direct support.
The programming combines educational, recreational, and health-focused activities to implement its comprehensive program. KKWC offers traditional camp activities such as swimming, arts and crafts, sports, nature, campfires, dance and drama. In addition to a large number of corporate volunteers who assist us in getting the camp ready each summer through camp maintenance and housekeeping, KKWC has many great community partners. Through in-kind services donated by our longstanding partners, each camper receives a medical and dental exam. In addition, the campers are offered a nutrition and dental hygiene education during each camp session. If additional work is needed, free dental exams are available for those campers that require it.
In addition to these health-beneficial activities, the social worker on staff provides individual and group workshops to address interpersonal and intrapersonal issues with the campers. Some of these character-building workshops include anger-management, self-esteem, internet awareness, bullying and other character-building skills. At KKWC, camp is a positive and enriching experience where all participants benefit physically, emotionally, and mentally through active participation in the camp’s programming.
