Website Audit

Help Gotham Food Pantry assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Gotham Food Pantry
New York, NY, USA
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Gotham Food Pantry
New York, NY, USA

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Posted April 4th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Hello!

At Gotham Food Pantry, we're on a mission to make a tangible difference in the fight against food insecurity. Our goal? To advance food justice by establishing robust food rescue operations in communities facing significant challenges with access to nutritious food.

We a help revamping our website and want to ensure we're focusing on the right aspects that allow the communities we serve, volunteers, and donors to learn about us, take action, donate, and stay engaged.

What we have in place
  • We currently have an active website and Google sheet with ideas for a redesign, which should make it easy for you to get started. We also have dedicated staff and volunteers, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to fund more trucks to transport excess food currently being thrown away by retailers throughout NYC.

By optimizing our website, we can enhance outreach, connect with more individuals in need, and attract support from donors and volunteers, ultimately expanding their impact and helping more people access nutritious food.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Gotham Food Pantry
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Posted by
Douglas S.

Founder/Executive Director

Our mission

Gotham Food Pantry advances food justice throughout the five boroughs by establishing food rescue operations in marginalized communities, with a focus on public housing complexes.

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