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Google Analytics Set Up & Training

Help Maine Association of Nonprofits track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Maine Association of Nonprofits
Portland, ME, USA
Maine Association of Nonprofits
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Maine Association of Nonprofits
Portland, ME, USA

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Cause
Philanthropy & capacity building
Skills
Data analysis Digital marketing Information technology

Posted April 3rd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We are already set up in Google Analytics, but are not confident that our configuration is correctly pulling in sub-domains, and also want to make sure that we have fully configured everything we need to in our GA4 property.

What we have in place
  • We currently have Google Analytics code on our website, which should make it easy for you to get started. We also have friendly staff, the desire to learn,, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to offer free and discounted memberships and programs.

Having more confidence in our website analytics will allow us to make informed, strategic decisions about our content and marketing, and better support nonprofits in Maine by ensuring people can find what they're looking for.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Maine Association of Nonprofits
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Cause
Philanthropy & capacity building
Posted by
Molly O
Molly O.

Assistant Director

Our mission

Founded in 1994, MANP's mission is to enrich the quality of community and personal life in Maine by strengthening the leadership, voice and organizational effectiveness of Maine nonprofits.

What we do

The Maine Association of Nonprofits (MANP) empowers people with purpose--people and organizations at the forefront of the issues and opportunities that will determine Maine's future prosperity. As a leading advocate and resource, we ensure that Maine nonprofits are adapting, thriving, and contributing in a fast-changing world.

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