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Google Ads Campaign Support

Help Gray Matter Experience create a new or improve an existing campaign within their Google Ads account.
Gray Matter Experience
Chicago, IL, USA
Gray Matter Experience
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Gray Matter Experience
Chicago, IL, USA

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Cause
Youth development
Skills
Digital advertising Digital marketing

Posted April 3rd

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

We are a non-profit organization dedicated to empowering young entrepreneurs through various programs and initiatives. We are seeking a volunteer to manage our Google Ads campaigns. Our goal is to increase visibility, drive program signups, and drive donations to support our cause.

What we have in place
  • We currently have a Google Ads account set-up, which should make it easy for you to get started. We also have a Google Ads grant, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to to invest in providing business and entrepreneurial education to young changemakers.

This project will allow us to reach potential young entrepreneurs for our programs as well as drive our mission and engage with potential donors.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Gray Matter Experience
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Causes
Youth development Community & economic development Diversity & inclusion
Posted by
Lu'Cretia T
Lu'Cretia T.

Volunteer manager

Our mission

The Gray Matter Experience (TGME) is a non profit and entrepreneurial experience program for high school students. Our mission is to expose youth to entrepreneurship and provide them access to the tools and resources necessary to build businesses that impact their communities. We believe that by allowing students to serve on the front lines of community growth and ownership, it will increase their self-worth and strengthen ties to their the communities in which they live. We provide coaching, capital, curriculum, connections, and community to level the playing field for teens to enter the entrepreneurial space.

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