Marketing Strategy Consultation

Help Nick's Place brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Nick's Place
Beltsville, MD, USA
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Nick's Place
Beltsville, MD, USA

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Posted April 1st

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We are working to expand our reach and need an awareness communications campaign design for us to follow. This may include; social media, email, advertising, and messaging for all. We would like to be able to get hep with creating blueprint for our organization to follow.

What we have in place
  • We currently have social media presence and a dedicated staff member, which should make it easy for you to get started. We also have a dedicated volunteer and staff member, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to use the funds to directly support our programming

This project is important because we need to bring awareness to the public about our organization and what we do. Our goal is to grow our audience and have our organization come recognizable which in turn, will hopefully increase volunteers, donors, invitations to speaking events, and support.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Nick's Place
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Our mission

Our mission is to provide a clean, safe, sober, structured, supervised, affordable home
to young men 20- 26 years of age who have completed treatment
for the disease of drug addiction and alcoholism.

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