Logo Design

Help Black Mothers' Breastfeeding Association elevate their visual identity with a new or refreshed logo.
Black Mothers' Breastfeeding Association
Detroit, MI, USA
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Black Mothers' Breastfeeding Association
Detroit, MI, USA

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Posted March 30th

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We are flexible, maybe Adobe.

What we have in place
  • We currently have organizational marketing materials, which should make it easy for you to get started. We also have a specific vision for what we want, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to help more mothers and babies in the City of Detroit.

This is provide us with the logo/ visual for a new podcast we are launching to help mothers, babies and community members. The visual logo for this podcast will be the first thing a lot of people see and the first step to them getting the information and insights they need via the podcast.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Black Mothers' Breastfeeding Association
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Posted by
Malikah G.

Lead Mommy Ambassador

Our mission

Black Mothers's Breastfeeding Association (BMBFA) is a 501 (c) 3 non-profit organization. Our mission is to reduce racial inequities in breastfeeding support for black families.

What we do

DIRECT SERVICE
The Black Mothers' Breastfeeding Club(r) is a community-centered, mother-led breastfeeding group. Pregnant and breastfeeding mothers come together for fellowship, sisterhood, parenting and breastfeeding support. Longstanding Clubs are located in Detroit, MI and Shreveport, LA.

The Community-based Doula Program is a nationally accredited home-visiting service that connects pregnant mothers of Detroit, MI with a community birth worker. Doulas support families with maternal care during pregnancy, labor & birth, early postpartum care, breastfeeding; and newborn care.

TRAINING/EDUCATION
The Nationally Accredited Community-based Doula & Breastfeeding Peer Counselor Training Course specially trains women to provide peer-to-peer support during pregnancy, labor & birth, early postpartum, and breastfeeding; using HealthConnect One's nationally renowned curriculum.

Childbirth Education Class for pregnant mothers. Topics include; pregnancy, labor and delivery, infant care, postpartum care, family planning, etc.

Group Parenting Class for caregivers with a child under age one. Learn about the health and well-being of infants for the first year of life.

Onsite and Web-based Learning Sessions are professional development opportunities designed to provide culturally-appropriate and relevant strategies, information, applicable skills and action steps to agency employees that have an interest in breastfeeding support and maternal-child-health. Clients include government health departments, WIC agencies, hospitals, childcare centers, community-based organizations, conference planners, and for- and non-profit agencies.

An Annual National Conference that assembles a diverse group of professionals with an interest in maternal-infant-health. Conference attendees receive leading information on the most current practices, studies and models in clinical care, racial equity and public health that address the specific socio-cultural needs of birth and breastfeeding support for black families.

Expert Consultation on racial equity in birth and breastfeeding work. Consultations are provided for program development, private and public policy development, leadership development, action plans, health campaigns, etc. A few past work examples include:

The Surgeon General's Call to Action to Support Breastfeeding, 2011
State of Michigan Breastfeeding Plan, 2017-2019
Black Breastfeeding Week
Black Mothers' Breastfeeding Club Replication Model
Detroit Equity in Birth Outcomes, Member
Mommy-Friendly Detroit

ADVOCACY & SOCIAL MOVEMENT
BMBFA spearheads the Black Breastfeeding Caucus, a national group, its mission is to mobilize families, communities, and public/private institutions to create strategies, make decisions and implement action steps that result in equitable breastfeeding support for black families.

The BMBFA Mommy Ambassadors is a group of BMBFA Mommies working to influence and shape institutional, local, state and national policies and practices.

BMBFA co-leads Black Breastfeeding Week, a national public health campaign celebrating the black breastfeeding experience annually, August 25-31.

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