Social Media Content Calendar
New Hope Counseling Center
Social Media Content Calendar
Project details
What we need
- A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
- A content calendar template that can be used to plan out posts in the future
Additional details
We use the Meta Business platform to post graphics to both Instagram and Facebook at the same time. At the moment, those are the only social media platforms that our organization is set up with.
Additionally, I'm looking for guidance on how best to prepare content ahead of time for each month... Ideas, considerations about appropriate timing, sharing information versus asking for donations, etc.
What we have in place
- We currently have Meta Business Platform familiarity, which should make it easy for you to get started. We also have an eager and willing social media manager, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to promote/boost content on social media, reach a further audience, and gain better footing with the Meta algorithms.
We wish our social media content to become more regular, to reach more and further, to encourage those seeking mental healthcare as well as those who might support our mission, and to build a foundation that any of our staff may be able to create content upon.
Furthermore, I (social media & marketing manager) am only able to work on this part-time, and the organization would benefit greatly from me being able to put together content ahead of time.
Project plan
Posted by
Keara N.
Social Media & Marketing Manager
Our mission
New Hope is a non-profit counseling center providing the highest quality counseling and educational services for all ages, utilizing evidence-based practices that are effective, affordable, and promote personal development and independence.
Our counselors include one LPC, one LCSW, one LCDC, and two Bilingual LPCs. Our administrative staff consists of our Executive Director, our Deputy Director, our office manager, and our social media/marketing manager.
Our reach spreads across seven counties with a primarily rural population, for whom we offer both in-person and tele-mental health sessions. We are equipped to provide therapy for children as young as four years of age, geriatric individuals, and everyone in between. We serve individuals, couples, and family units of all dynamics. All people are welcome, inclusive of gender, age, ethnicity, and religious belief.
What we do
We provide guidance, counseling, and therapy for the following measures:
Grief & Loss
Violence (Anger Management)
Abuse (Domestic, Sexual, Substance)
PTSD
Veterans' Issues
Aging & Related Issues
ADD & Related Issues
Parenting Skills
Divorce Counseling
Marriage Counseling
Anxiety & Stress Management
Depression/ Suicidal Ideation
Chronic Pain
Addiction
