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Marketing Strategy Consultation

Help The Crucible brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
The Crucible
Oakland, CA, USA
The Crucible
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The Crucible
Oakland, CA, USA

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Cause
Arts & culture
Skills
Marketing

Posted March 27th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We're working on some crisis management messaging for internal staff, funders and the public. Would love some assistance with a quick turnaround.

What we have in place
  • We currently have a website, board members and staff, which should make it easy for you to get started. We also have financial docs, board minutes, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to keep our doors open

This will enable us to move towards our goal of continuing to remain operational.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

The Crucible
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Causes
Arts & culture Education Youth development
Posted by
SS
Seth S.

Executive Director

Our mission

The Crucible is a 501(c)(3) non-profit arts education organization that fosters a collaboration of arts, industry, and community. Through training in the fine and industrial arts, The Crucible inspires creative exploration and expression through welcoming, hands-on arts education and experiences for people of diverse ages and backgrounds. A leader in the Bay Area arts community, The Crucible is widely recognized for its exceptional learning experiences, rich and varied arts programs, skilled and committed faculty, and unparalleled educational facilities. The Crucible is a catalyst for individual growth and vibrant community connections.

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