Press Kit
Help The Training Source, Inc. maximize their media coverage with a press kit that includes all their relevant media assets and documentation.
The Training Source, Inc.
Capitol Heights, MD, USA
Log in to follow
The Training Source, Inc.
Capitol Heights, MD, USA
2
Live Projects
8
Matched Projects
Press Kit
Project details
What we need
- An organized and edited press kit for your Organization that contains and consolidates key media assets, such as: Your organization's backgrounder (an “about us" page), short biographies of senior staff, FAQs and an organizational fact sheet, logo(s) and other visual branding assets, relevant press release(s) and related media coverage, and contact information
- Recommendation(s) for how to share the event in the media (if applicable)
- Note: This project does not include writing materials or creating visual assets from scratch
Additional details
We are looking to develop a media plan to help us reach our target market. We need support to analyze our target market and develop low-cost and effective ways to reach an audience that is not traditionally tech savvy and are in need of our digital literacy training.
What we have in place
- We currently have print marketing materials and an old radio commercial, which should make it easy for you to get started. We also have examples of unsuccessful digital outreach campaigns, and the ability to provide any other information you need.
How this will help
This project will save us $1,852 , allowing us to increase the number of residents served in our programs and expand awareness of our offerings.
Our target population isn't tech savvy and is in need of our digital literacy training for employment and personal growth. Our efforts to reach them via social media and electronic marketing have been largely unsuccessful. Which impacts our ability to achieve our proposed outcomes. We believe we need to use mass media (radio, television, etc.) However, we don't have a large budget or the expertise or to reach them via these forms of media.
Project plan
Show more
