Social Media Audit

Help The Family Youth Institute assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
The Family Youth Institute
Canton, MI, USA
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The Family Youth Institute
Canton, MI, USA

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Posted March 16th

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Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We use the following platforms:

- https://www.facebook.com/TheFYI.org
- https://www.instagram.com/thefyi_org
- https://www.youtube.com/@ThefyiOrg/
- https://www.linkedin.com/company/the-family-&-youth-institute
- https://twitter.com/TheFYI_org

We are looking to take our engagement to the next level and grow our following.

What we have in place
  • We currently have Hootsuite analytics, which should make it easy for you to get started. We also have monthly marketing reports, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to reach more communities that we currently do.

We are a non profit trying to make sure that our resources reach newer audiences. We also want to make sure we are using our resources efficiently to market on our resources.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

The Family Youth Institute
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Our mission

Strengthening and empowering individuals, families, and communities through research and education.

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