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Flexible Marketing Strategy Support

Help African People's Education and Defense Fund with critical marketing strategy needs over the course of 4 weeks, in areas like finding the right marketing channels, brand messaging or audience targeting.
African People's Education and Defense Fund
Saint Louis, MO, USA
African People's Education and Defense Fund
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African People's Education and Defense Fund
Saint Louis, MO, USA

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Cause
Community & economic development
Skills
Digital marketing Marketing

Posted March 14th

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Flexible Marketing Strategy Support

Project details

What we need
  • Ongoing marketing strategy support for 10-15 hours over the course of 4 weeks
  • Support may include: defining your marketing goals, determining the right marketing channels, messaging your program, branding, or defining your target audience
  • Note: We devised this project to connect nonprofits and volunteers for more flexible, more immediate impact. We strongly suggest you start with 4 weeks and decide from there if you'd like to continue working.
Additional details

We are planning a capital campaign and want to ensure that we are reaching the widest audience possible when we launch our public phase of the campaign. We need assistance in putting together our marketing and promotions plan from an expert. This includes discussion about video launch, digital materials on our website, defining our target audience, marketing goals and the appropriate marketing channels.

What we have in place
  • We currently have a capital campaign committee and timeline, which should make it easy for you to get started. We also have begun putting together our marketing and promo committee, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to dedicate our limited resources towards producing a quality video for our campaign.

This will help us develop our plan of action for the marketing and promotions component of our capital campaign so that we can achieve our financial goal.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager provides an outline of current state of marketing strategy at the organization
  • Volunteer Manager provides overview of an ongoing marketing strategy need they have over the next 2-4 weeks
  • Volunteer and Volunteer Manager align on the scope of ongoing support that the Volunteer will provide to address this need
1
Step 1: Ongoing Support
  • Volunteer delivers ongoing support according to determined outline
  • Weekly check-ins to ensure support is being offered as agreed upon by both parties
2
Step 2: Training & Offboarding
  • Volunteer provides any relevant training to the Volunteer Manager to help them continue work, as necessary, after 4 weeks
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About the org

African People's Education and Defense Fund
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Causes
Community & economic development Civil rights
Posted by
Wendy C
Wendy C.

Project Manager, Grants

Our mission

Institutions and programs addressing grave disparities in economic development, health and education faced by the African (Black) community, and defending the human and civil rights of African people.

Transforming communities through building economic and political power in the hands of African people. Restoring pride and prosperity with community-generated self-reliance programs.

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