Social Media Audit

Help School Health Initiative Program assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
School Health Initiative Program
Williamsburg, VA, USA
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School Health Initiative Program
Williamsburg, VA, USA

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Posted March 13th

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Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We would like a social media audit to better understand how to best utilize social media for our program. We are a health and wellness program within a public school division, so familiarity with young families, health/ wellness and education would be helpful.

What we have in place
  • We currently have analytics from FB, IG and YouTube, which should make it easy for you to get started. We also have data on our community, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to put our funding directly towards programs that help children and their families.

Our program's mission is the health and wellness of our students, staff and families. Through nutrition education, access to healthy eating, and physical activities and wellness interventions, we help students to develop life-long healthy habits.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

School Health Initiative Program
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Our mission

SHIP is a partnership between the Williamsburg-James City County (WJCC) School Division and the Williamsburg Health Foundation (WHF), and a multitude of community partners that are committed to working together to create a healthier community. SHIP's mission is to improve the health and wellness of WJCC students and staff by supporting and promoting healthy eating and active lifestyle habits in the schools, homes and the community.

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