Marketing Strategy Consultation

Help YourPassion1st brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
YourPassion1st
Oak Park, IL, USA
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YourPassion1st
Oak Park, IL, USA

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Posted March 12th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

Responsibilities:
Attend weekly marketing strategy meeting or provide weekly asynchronous updates
Provide design support and strategy support to the Marketing Steering Committee lead
Complete monthly design deliverables including designing digital flyers, social media assets, brand collateral and support website design updates

What we have in place
  • We currently have marketing intiatives, which should make it easy for you to get started. We also have opportunities to provide input on marketing strategies, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to invest more into more programs and events for the youth we support.

Grow the brand by raising awareness through Instagram, Facebook, Twitter, etc.
In this role you will be a part of supporting a number of events, workshops, and festivals, and so flexibility, and good note taking and organization will be essential.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

YourPassion1st
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Our mission

We look to improve communities internationally through innovative and collaborative workforce readiness workshops, festivals, and events.

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