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Logo Design & Visual Brand Identity

Help Literacy Coalition of Central Texas elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Literacy Coalition of Central Texas
Austin, TX, USA
Literacy Coalition of Central Texas
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Literacy Coalition of Central Texas
Austin, TX, USA

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Cause
Education
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Graphic design

Posted February 28th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We are looking for logo creation and visual brand identity support for a new partnership initiative. Would like to discuss brand architecture with main organization brand.
How this will help
This project will save us $4,817 , allowing us to reallocate funds to student support.

This project will help us unveil a new partnership to support literacy education in Central Texas.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Literacy Coalition of Central Texas
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Causes
Education Community & economic development Employment services
Posted by
SF
Sarah F.

VP of Programs and Partnerships

Our mission

The Literacy Coalition of Central Texas breaks the cycle of intergenerational poverty through holistic literacy services.

Our free adult, career, and family education programs aim to ensure that everyone has access to opportunities to thrive.

When individuals learn how to read, write, do basic math, improve their English skills, and learn how to use computers, they gain the power to lift themselves out of poverty, find sustainable employment, and help their children succeed in school. Literacy changes lives!

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