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Flexible Marketing Strategy Support

Help Emotion Literacy Advocates with critical marketing strategy needs over the course of 4 weeks, in areas like finding the right marketing channels, brand messaging or audience targeting.
Emotion Literacy Advocates
Seattle, WA, USA
Emotion Literacy Advocates
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Emotion Literacy Advocates
Seattle, WA, USA

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Digital marketing Marketing

Posted February 22nd

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Flexible Marketing Strategy Support
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Project details

What we need
  • Ongoing marketing strategy support for 10-15 hours over the course of 4 weeks
  • Support may include: defining your marketing goals, determining the right marketing channels, messaging your program, branding, or defining your target audience
  • Note: We devised this project to connect nonprofits and volunteers for more flexible, more immediate impact. We strongly suggest you start with 4 weeks and decide from there if you'd like to continue working.
Additional details

We have a diverse range of arts-based content that is geared to accomplish our mission though it is not offered in the clearest (online) way possible...we have had great success and impact in reaching a broad range of users/participants, over years, but mostly in the non-virtual realm...we need to re-organize and expand our branding to reach more specific audiences in more approachable ways so that navigating and partaking in our offerings will be easier in virtual environments.

What we have in place
  • We currently have a gorgeous web site displaying our offerings, which should make it easy for you to get started. We also have an accessible track record indicative of user profiles, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to open more channels so that those who can benefit from our offerings will more easily find them.

We have tech support, on hold, because we need to improve on our marketing/organizing strategies first, before we can work to make our online offerings more visible/accessible through a new strategy and then tagging and the like.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager provides an outline of current state of marketing strategy at the organization
  • Volunteer Manager provides overview of an ongoing marketing strategy need they have over the next 2-4 weeks
  • Volunteer and Volunteer Manager align on the scope of ongoing support that the Volunteer will provide to address this need
1
Step 1: Ongoing Support
  • Volunteer delivers ongoing support according to determined outline
  • Weekly check-ins to ensure support is being offered as agreed upon by both parties
2
Step 2: Training & Offboarding
  • Volunteer provides any relevant training to the Volunteer Manager to help them continue work, as necessary, after 4 weeks
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About the org

Emotion Literacy Advocates
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Causes
Education Arts & culture Youth development
Posted by
Pamela S
Pamela S.

Principal Artist/Producer

Our mission

Emotion Literacy Advocates, a non-profit organization, is dedicated to creating learning forums for insight into emotion through language and the arts.

What we do

Emotion Literacy Advocates creates and produces innovative multi-media learning tools that incorporate the language arts, theatre, music and science to address cultural and environmental issues with self & social awareness. Specially designed programs serve diverse individuals and groups through learning institutions, social service agencies and through broadcast media outlets.

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