Social Media Audit

Help AmazeWorks assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
AmazeWorks
Saint Paul, MN, USA
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AmazeWorks
Saint Paul, MN, USA

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Posted February 22nd

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We use Facebook, LinkedIn, and Instagram and post 1-3 times a week. We have limited engagement and would like to increase our following and engagement while recognizing that we have a limited capacity to invest much more time into preparing social media content. Our audience is primarily educators and caregivers of young children.

What we have in place
  • We have the capacity to retrieve analytics from Meta Business Suite, although we do not utilize this much at the time. We
How this will help
This project will save us $1,792 , allowing us to invest more time and resources in education partners using AmazeWorks curriculum and programs.

We know social media is a resource people use to learn information, and as an organization invested in anti-bias education and learning the skills to become better anti-bias leaders, we believe we have valuable resources to share. We also hope social media can help garner more support for our fundraising and events.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

AmazeWorks
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Posted by
Sophie H.

Development and Communications Coordinator

Our mission

AmazeWorks supports healthy identities, connected learning communities, and respect across differences by working at the intersections of anti-bias education theory, diversity and inclusion, and social-emotional learning. This enables children to feel secure in their abilities to take risks and problem solve and navigate an ever-changing world while building connections with each other.

AmazeWorks knows that curiosity and learning are possible when students feel respected and visible within their own and their family's identities and experiences. We know that healthy relationships with other students and teachers and feeling a sense of belonging are key to a student's ability to succeed.

What we do

AmazeWorks provides developmentally appropriate curricula, tools, and training for early childhood programs and elementary schools. These programs are based in research and best practices and built in community with authentic voices of community members, parents, administrators, and educators.

AmazeWorks programs, staff development, and consultation support teachers to:

* Assess classroom social dynamics through the eyes of students, looking for the early signs of isolation, targeting, and exclusion

* Provide effective prevention and intervention strategies that build connection and understanding where there was none

* Provide windows and mirrors through quality books that help students learn about each other while seeing themselves or their experiences reflected in classroom materials

* Initiate guided conversations about each other's lives and experiences

* Create safe, welcoming space for children to be curious and ask questions about differences

We do this by helping teachers build power within students and by enhancing knowledge, practice, and compassion among the adults who educate them.

Research shows that most teacher education programs do not provide the comprehensive training needed to help break down stereotypes and build community with respect and compassion across differences in today's diverse classrooms. Without this training, teachers can unintentionally pass along the biases and stereotypes within our society both directly and indirectly through tone, attitudes, and actions. We know that given practical tools and support, teachers will create a learning environment that values all students.

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