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Logo Design

Help Oakland Literacy Council elevate their visual identity with a new or refreshed logo.
Oakland Literacy Council
Bloomfield Hills, MI, USA
Oakland Literacy Council
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Oakland Literacy Council
Bloomfield Hills, MI, USA

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Graphic design

Posted February 19th

Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

Our adult literacy organization is celebrating its 40 anniversary this year and we would like a logo to celebrate the accomplishment and add to marketing materials for event related activities

What we have in place
  • We currently have a basic organizational logo, which should make it easy for you to get started. We also have a long history of serving adults with one on one tutoring, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to improve our public standing as a professional organization.

Our branding and graphic design is very outdated, but this one thing will allow us to promote our anniversary in a professional manner.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Oakland Literacy Council
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Cause
Education
Posted by
Lisa M
Lisa M.

Executive Director

Our mission

The Oakland Literacy Council believes that all people have a fundamental right to literacy. With support from our funders, we pair trained, compassionate tutors with adult learners until they become proficient readers, writers, and communicators. As literate adults, they make our communities and our democracy stronger. They contribute to our economy, exercise their voice in their communities, and give their children a solid educational foundation. The Oakland Literacy Council is the only organization dedicated solely to ending adult illiteracy in Oakland County, a large metro Detroit community of 1.25 million people.

What we do

We help low-literate adults with reading, writing, English comprehension and speaking, and digital literacy skills. One on one tutors, online curriculum, and small group instruction is used to further student goals.

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