Marketing Strategy Consultation
Cattaraugus Region Community Foundation
Cattaraugus Region Community Foundation
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Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We are looking for a marketing professional that can help us raise our brand awareness. We have a baseline marketing plan made, but could use help with implementation and possibly a template/timeline. We also have survey results that have feedback from multiple demographics.
What we have in place
- We currently have a baseline marketing plan and survey results, which should make it easy for you to get started. We also have branding materials, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to improve professional development.
We are trying to raise brand awareness in our community. Through our survey results, the words that the community most associated with our brand were: trusted, responsive and supportive. A majority of our marketing plan revolves around the community being able to associate these code words with our organization, as well as making our mission more well known. 35% of those surveyed stated that they had no knowledge of the Foundation or did not know enough about it to describe it.
Project plan
Our mission
The Cattaraugus Region Community Foundation's mission is to assist community members in their philanthropic endeavors to help others thus enriching the quality of life in our community. CRCF has been the region's supportive, responsive and trusted Community Foundation for more than 25 years. Established in 1994, the Cattaraugus Region Community Foundation is a public 501 (c)(3) nonprofit organization that is growing good by connecting donors to the causes they care about most in our region. Grants from the foundation's 180+ funds support many areas including education, scholarships, health care, the arts, community development, human service and youth development.
What we do
Grantmaking
Scholarships
Nonprofit capacity building
