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Membership Strategy

Help Invisible People develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Invisible People
Los Angeles, CA, USA
Invisible People
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Invisible People
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Business development Entrepreneurship Strategy consulting

Posted February 13th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Invisible People is a nonprofit media publisher working to shift the narrative on homelessness to influence policy change. We need help with fundraising ideation and creative for sustainer monthly donor campaign.

We are awareness and advocacy organization. Our work is never been more important. But it's extremely hard to fund for.

We are an advocacy organization, which makes it extremely hard to fund Andres.

What we have in place
  • We have a very large social media and YouTube audience. I have a lot of background in fundraising and marketing, but sometimes, I'm just too close to the mission and operations to be creative. We need someone with real experience in audience building to help us grow our monthly sustainer program. We also need other fundraising help for individual donations.
How this will help
This project will save us $5,848 , allowing us to I'm not so much concerned about savings as I am about raising funds to fuel our mission to help prevent and solve homelessness.

Homelessness is growing, and along with it, there's a push to criminalize homelessness and poverty. With the 2024 election season upon us, harmful narratives will be reinforced by politicians on both sides. We publish nonprofit news, documentaries, animations, and narrative shorts. We have been doing this work since 2008. Donations, as with all nonprofits, have been tanking. We need help.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Invisible People
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Cause
Housing & homelessness
Posted by
Mark H
Mark H.

Founder

Our mission

Invisible People is a 501(c)(3) nonprofit dedicated to educating the public about homelessness through innovative storytelling, news, and advocacy. Since our launch in 2008, Invisible People has become a pioneer and trusted resource for inspiring action and raising awareness in support of advocacy, policy change and thoughtful dialogue around poverty in North America and the United Kingdom.

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