Website Content Audit
New American Leaders
Website Content Audit
Project details
What we need
- Inventory and assessment of Organization's existing website content
- Recommendations of new content according to communication goals
- Note: This project does not include feedback on a website's layout and design. For support in that area, please check out our Website Usability Audit project
Additional details
We're requesting a comprehensive audit for New American Leaders. We seek an assessment of our existing website content and recommendations for new content aligned with our goals. Additionally, we're interested in an evaluation of our website's technical SEO health, prioritization of content optimization tasks, development of a content creation brief template, assessment of visual content, and evaluation of integration with social media. Our goal is to enhance our online presence and engagement.
What we have in place
- 1. Clear understanding of the target audiences.
2. Communication goals document: we can outline the website's overall communication goals, including brand messaging, desired user actions, and key performance indicators (KPIs).
3. Style guide
4. Website analytics access: website analytics tools like Google Analytics to understand content performance metrics like traffic, engagement, and conversions.
5. Dedicated staff member: a specific staff member will be the point of contact
How this will help
This project will save us $3,052 , allowing us to invest in website improvements to attract more visitors, donors, media, elected officials, and future participants; expand reach through digital marketing; redirect saved funds to train more people.
A website content audit for NAL would: enhance website effectiveness through improved audience engagement, addressing technical SEO issues, and strategic content development. By making data-driven decisions, repurposing and optimizing content, and aligning with communication goals, we can efficiently allocate resources and demonstrate the value of content marketing. This strengthens our organizational credibility, attracting more support and helping us achieve our mission more effectively.
Project plan
Our mission
New American Leaders is leading a movement for inclusive democracy by preparing first and second generation Americans to use their power and potential in elected office.
We believe that our democracy is stronger when everyone is included and everyone participates. Unfortunately, our elected government, from City Council to Congress, does not reflect our country's diverse population.
