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Google Analytics Reporting

Help National Sustainable Agriculture Coalition set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
National Sustainable Agriculture Coalition
Washington, DC, USA
National Sustainable Agriculture Coalition
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National Sustainable Agriculture Coalition
Washington, DC, USA

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Cause
Environment
Skills
Data analysis Digital marketing

Posted April 12th

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Google Analytics Reporting
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Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We have google analytics installed and have some basic facility with it but the newer GA4 interface is harder -- we want to build out some slightly more-detailed and effective automated reports.

What we have in place
  • We currently have GA4 set up, plenty of historical data, and eager staff, which should make it easy for you to get started. We also have a good idea of our needs, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to focus on developing great content!

We are hoping to better tailor our website and social media content to maximize our impact and would love to use Google Analytics to help us do this better!

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

National Sustainable Agriculture Coalition
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Cause
Environment
Posted by
SH
Sarah H.

Coalition Director

Our mission

The National Sustainable Agriculture Coalition (NSAC) is an alliance of grassroots organizations that advocates for federal policy reform to advance the sustainability of agriculture, food systems, natural resources, and rural communities. NSAC was founded upon two shared, integrated, and equal priorities. These are:

to support, build, develop, and engage the grassroots of sustainable agriculture for the health and vitality of the sustainable agriculture movement; and
to research, develop, and advocate federal policies relating to farm, food, and environmental issues, appropriations, and implementation to support and advance sustainable agriculture.

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