Social Media Content Calendar

Help Bridges to Science get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Bridges to Science
Katy, TX, USA
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Bridges to Science
Katy, TX, USA

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Posted April 9th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

A 4-week content calendar for our Houston Science Festival and Bridges to Science social media platforms, adapting existing graphic templates & copy (16 posts, or as agreed upon by both parties). A content calendar template that can be used to plan out posts in the future for our Instagram, Facebook, LinkedIn, and Twitter accounts.

What we have in place
  • We currently have Adobe Express scheduling tool, which should make it easy for you to get started. We also have tentative ideas, photos, quotes, and stories to incorporate, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to purchase technology kits to give to our underprivileged beneficiaries, helping them have access to exploring STEM.

Social Media Content Calendar for our Houston Science Festival and Bridges to Science accounts would help us consistently engage our stakeholders through social media, improve our existing social media presence, and better align our social media with our overall marketing strategy.
Our organization wants to start planning our social media content in advance, and we also want to automate how we post on social media.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Bridges to Science
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Our mission

Bridges to Science provides STEM programs to underserved communities with students in grades 5th-12th. Our programs cultivate curiosity, build community, and impart confidence to succeed.

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