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Marketing Strategy

Help Kahumana * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Kahumana
Waianae, HI, USA
Kahumana
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Kahumana
Waianae, HI, USA

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Cause
Housing & homelessness
Skills
Communications Marketing

Posted February 29th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a website, facebook pages and a quarterly newsletter, which should make it easy for you to get started. We also have a development staff member, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to assist 120 families in our transitional housing.

We are such a diverse non-profit offering services to the homeless and to the developmentally disabled. We also run an organic farm, an organic cafe and have a commercial kitchen and retreat center. Although in our minds these activities are linked (they are all about sustainability, living our best life, being self-sufficient, etc.) we need to make sure the links are in place when we communicate with the outside public.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Kahumana
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Causes
Housing & homelessness Employment services Human services
Posted by
SA
Susan A.

Volunteer manager

Our mission

Create healthy farm-based community with homeless families, people with disabilities and youth.

What we do

We are a community of over 700 people on 4 campuses on Oahu's west-side in Hawaii. We provide Transitional Housing for homeless families and a Day Program for adults with developmental disabilities. Employment and vocational training on our Organic Farm, Restaurant, Commercial Kitchen and Retreat Center.

Testimonials

Read the Impact Story
We did not go ahead with this, although Kimberley is a very nice person. We felt the time we would have to spend providing her information about us was not possible.
Susan A.

Volunteer manager

Marketing Strategy Project

(No testimonial has been submitted by Kimberley)
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