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Logo Design & Visual Brand Identity

Help The Foundry elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Foundry
Buffalo, NY, USA
The Foundry
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The Foundry
Buffalo, NY, USA

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Graphic design

Posted April 19th

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Logo Design & Visual Brand Identity
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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Thank you for considering our project. We have an established brand for our nonprofit already, but we are adding on a youth entrepreneurship program and product development program for makers that will need new branding similar but different enough to have their own unique identity.

What we have in place
  • The Foundry is an active, community-based maker space that hosts afterschool arts, STEAM, entrepreneurship sessions, and workforce development opportunities for young adults, provides hands-on classes for adults, and supports local entrepreneurs in developing maker-based businesses.

    We have existing branding I would like to share for the organization overall as well as branding I can share from another program..
How this will help
This project will save us $4,817 , allowing us to offer food, clothing, mentorship and support services to our community and use our makerspace as a safe community outlet. We will also be able to offer low cost rent to entrepreneurs just starting.

This program supports community to our community as we aim to become not only the first business insulator in Buffalo, NY, for product-based entrepreneurs but also the first holistic business and entrepreneurship center for kids, youth, and young adults in Western New York.

While we help all, we have a primary focus on reaching minorities and underserved community members.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Foundry
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Causes
Education Community & economic development Youth development
Posted by
Tamara Z
Tamara Z.

Business Development Director

Our mission

The Foundry's mission is to increase neighborhood prosperity by empowering individuals through education entrepreneurship. We are a makerspace and business incubator located in Buffalo, NY. Our primary education programs focus on workforce development in advanced manufacturing and maker education through after school STEAM sessions for youth ages 16-24. We have 30+ on-site maker entrepreneurs that we assist by providing tools, space and connections with business mentorship.

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