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Facebook Ads Set Up

Help Farm Animal Rescue promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Farm Animal Rescue
Dayboro, Australia
Farm Animal Rescue
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Farm Animal Rescue
Dayboro, Australia

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Cause
Animals
Skills
Digital advertising Digital marketing

Posted January 8th

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Facebook Ads Set Up
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Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We need to be able to implement Pixels across Facebook and other social media, to systems like Raisely, Mailchimp and Humanitix. From a social media perspective we are already active on Facebook, Insta, Tik Tik, Threads, X and Linked In, but tracking where donations and sales are coming from is our issue.

What we have in place
  • We currently have existing accounts, which should make it easy for you to get started. We also have brand, values and strategic plans, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to feed the animals.

We don't currently know where our support is coming from.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Farm Animal Rescue
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Cause
Animals
Posted by
Brad K
Brad K.

Founder

Our mission

(1) Rescue and rehabilitate any abused, homeless and neglected farm animals by providing emergency shelter and direct care.
(2) Find appropriate homes for animals to be adopted to, once healed and adoptable.
(3) Promote awareness of a cruelty-free, responsible and humane treatment towards farm animals through the provision of community advice, education and information.
(4) Create a farm animal sanctuary open to the public which can be used as the basis for delivering educational programs.

The pixel