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Logo Design & Visual Brand Identity

Help New Paradigm for Education elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
New Paradigm for Education
Detroit, MI, USA
New Paradigm for Education
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New Paradigm for Education
Detroit, MI, USA

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Cause
Education
Skills
Graphic design

Posted March 8th

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Logo Design & Visual Brand Identity
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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We need to design a logo for an initiative that is embedded within a larger organization. We have the logo and branding colors for the larger organization - we want this new logo to be unique and have it's own identify - but still feel connected to the broader brand.
How this will help
This project will save us $4,817 , allowing us to put that money directly into recruiting and training new teachers

This is an exciting and important initiative for our education organization. This logo will be on a website and used to heavily market the program.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

New Paradigm for Education
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Cause
Education
Posted by
Rachele D
Rachele D.

Chief Strategic Officer

Our mission

NPFE is a non-profit Charter Management Organization (CMO) comprised of educational practitioners, community advocates, and business leaders who have dedicated years of service to children.

We specialize in maximizing student learning potential through proven education practices and managing all phases of school design, planning, and program implementation.

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