Press Kit

Help Projet Jeune Leader * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Projet Jeune Leader
301, Madagascar
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Projet Jeune Leader
301, Madagascar

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Posted January 2nd

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Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
Additional details

Any other suggestions to develop a stronger communications strategy! We are eager to learn!

What we have in place
  • We currently have a clear mission and detailed objectives, which should make it easy for you to get started. We also have a website, a logo, annual reports, Facebook, project descriptions, tons of cool pictures, and the ability to provide any other information you need.
How this will help
This project will save us $1,066 , allowing us to raise greater awareness of our work that benefits over 8500 young adolescents in Madagascar.

We are a relatively new organization (<3 years) but are growing rapidly. As we scale up our activities, we recognize that we need a stronger communications strategy. One part of this is an improved logo and visual branding strategy. This will help us attract new donors and more clearly emphasize our project objectives.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Projet Jeune Leader
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Posted by
Maia F.

Executive Director

Our mission

Harnessing the power of comprehensive sexuality education to transform schools and communities in Madagascar, enabling youth to reach their full potential.

What we do

Recruit, train, and support specialized Educators to work full time in Madagascar public schools to teach timetabled comprehensive sexuality education classes and provide holistic support services to adolescents, from workshops for parents on adolescent development, to medical referrals, to one-on-one counseling, to after-school programming.

Testimonials

Kristin was a pleasure to work with. The press kit that she wrote compiles clearly all of the information on Projet Jeune Leader. The document will be very useful for our website re-design, and can be shared with the international press. Thank you!
Maia F.
Maia F.

Executive Director

Press Kit Project

The Project Jeune team was wonderful and professional and I was so glad to meet them!
Kristin D.
Kristin D.

PR Specialist

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