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E-Newsletter

Help Kesho Organisation * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Kesho Organisation
Castle Rock, CO, Kenya
Kesho Organisation
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Kesho Organisation
Castle Rock, CO, Kenya

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Cause
Education
Skills
Communications Digital marketing

Posted November 27th

E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We already have a branding guideline in place, together with a lot of M & E data necessary for the project. We have an updated collection of pictures and stories on all areas of our programming. To provide a basis for the project, we have available previous Newsletters. The Executive Director and communications liaison will also be at hand to provide all the necessary information required.
How this will help
This project will save us $2,397 , allowing us to This project will save us 500 Allowing us to support 30 women for the first term of their adult literacy class.

Our organisational success depends on our ability to narrate our impact stories to a diverse audience in a way that it spurs action, provokes dialogue and inspires support towards our cause. We lack the ability to make this happen and as such, this project will put our mental imagery of our successes in a form that our supporters and donors can understand and relate to.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Kesho Organisation
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Causes
Education Community & economic development Youth development
Posted by
EO
Evans O.

Volunteer manager

Our mission

Advancing access to education and employment for vulnerable young children living in the coast of Kenya.

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