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Logo Design & Visual Brand Identity

Help The Gould Family Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Gould Family Foundation
Prides Crossing, MA, USA
The Gould Family Foundation
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The Gould Family Foundation
Prides Crossing, MA, USA

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Cause
Maternal health
Skills
Graphic design

Posted November 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We have several background documents for your review. We also have great partners like IMEC, The Segal Family Foundation and over 20 NGOs that are operating rural hospitals / clinics in the developing world.
How this will help
This project will save us $4,817 , allowing us to Operate 20 ultrasound village outreach programs for mothers & infants.

We are now developing our first website and need a logo / brand identity primarily for that. Our partners also request logos to highlight our support.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Gould Family Foundation
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Causes
Maternal health Health & nutrition
Posted by
John G
John G.

Executive Director

Our mission

To improve the quality of healthcare available to poor, underserved mothers, infants and children in rural or peri-urban areas of sub-Saharan Africa.

What we do

The Gould Family Foundation Fund for Maternal Newborn Health (MNH) Clinics provides grants to qualified NGOs, in the developing world, to support prenatal screening, clean safe deliveries and post delivery care for mother and infant. Our grants fund MNH supporting equipment like ultrasound machines, exam-delivery tables, OB-GYN instruments, neonatal resuscitation kits, sterilizers and incubators.

The first step in our process is to identify prospective grant recipients. We want to ensure that they have an established functioning clinic - the physical structure is in place, they have sufficient power, water and sanitary conditions and it is properly staffed with trained doctors and nurses. An equipment training and maintenance plan is required. An existing community health worker – midwife program is a strong positive.

All of our prospective grantees have been previously funded by well regarded organizations like the Segal Family Foundation or the Izumi Foundation. Consequently, we are able to focus our qualification process on the hospital - clinic area.

We partner with a non-profit called IMEC. They have successfully equipped or upgraded over 1000 hospitals or clinics in over 90 countries in the developing world. They are the leader in this area. IMEC performs an assessment with the rural hospital or clinic to determine the exact equipment and supply needs. The assessment will result in a list of suites and a corresponding budget (the contribution request). IMEC is able to deliver great value through the use of humanitarian discounts for new equipment (i.e.; ultrasound), use of quality and tested used equipment and volunteer labor to procure, package and deliver the medical suites. For more information about IMEC: www.imecamerica.org.

Our priority is to fund rural clinics and hospitals focused on serving the poor in underserved, rural areas of developing countries.

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