Marketing Strategy
Help Central and South Jersey Affiliate-Susan G Komen * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have engaged staff and volunteers, which should make it easy for you to get started. We also have trending analysis and data, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to provide 100 mammograms.
The success of our organization depends on the success of our Race for the Cure. Without your help, we cannot meet the goal of $1M. Your skills will empower us to fund research and provide life-saving services.
Project plan
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