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Marketing Strategy

Help The Barnyard Sanctuary * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
The Barnyard Sanctuary
Blairstown, NJ, USA
The Barnyard Sanctuary
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The Barnyard Sanctuary
Blairstown, NJ, USA

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Cause
Animals
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Communications Marketing

Posted November 12th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a design team for the project, which should make it easy for you to get started. We also have a document detailing our vision, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to save 10 more donkeys from being shipped to slaughter.

The success of our organization depends on our ability to spread the word about what we are doing. Without your help, we cannot immediately raise the funds we need to start our vision. Your skills will empower us to implement a 5 year ground breaking duplicable model.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

The Barnyard Sanctuary
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Causes
Animals Community & economic development Environment
Posted by
Tamala L
Tamala L.

The Barnyard Sanctuary

Our mission

The Barnyard Sanctuary’s mission is to find a new home for displaced farm pets that have become homeless due to the financial, social, economical or physical well being of their current caregivers.

What we do

The Barnyard Sanctuary is a home for abused, abandoned and unwanted pet farm animals. Some, we find homes for. The rest live with us forever. We are taking this to a whole new level now. Currently on 15 acres, we plan to move to a 189 acre farm, so that we can help more animals AND start helping people as well. We will be setting up a duplicable role model for others to follow across the nation. Our vision is HUGE and INSPIRING. We would like to invite you along for the journey. :)

Testimonials

Read the Impact Story
Laura was awesome! She thought of so many things we had not considered. We now have the beginnings of a great Business Plan and are solidifying our public image, thanks to her. We highly recommend her to everyone.
Tamala L.
Tamala L.

The Barnyard Sanctuary

Marketing Strategy Project

(No testimonial has been submitted by Laura)
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