Website Copywriting

Help Maji Safi Group improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Maji Safi Group
Boulder, CO, USA
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Maji Safi Group
Boulder, CO, USA

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Posted October 21st

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • As a professional copywriter, you will have the opportunity to cooperate with another Catchafire volunteer who is already working on wire frames, layout ideas and a style guide to create the graphic design of the website. Copywriting and design will be a simultaneous and interactive process leading to a beautiful website. You will have access to our recently created brand messaging guide, our existing website, grant templates for each of our nine programs, hundreds of professionally taken photos, over 10 videos with many more on the way, and any other available materials you would find useful.
How this will help
This project will save us $6,073 , allowing us to allowing us to screen and treat 750 community members for common waterborne diseases.

Websites are one of the most essential tools for nonprofits to market their mission and impact while providing interested clients with the opportunity to donate easily from anywhere in the world. Maji Safi Group is excited to have our new website convey the high quality of our fun and interactive WASH programs in Tanzania. This project will help increase our donor base and allow us to better communicate the life-saving WASH education and services we are providing to underserved and impoverished people, especially women and children, in rural areas.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Maji Safi Group
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Our mission

Maji Safi Group’s mission is to promote health and disease prevention in underserved and impoverished areas through holistic community empowerment and by working predominantly with local women and youth.

What we do

Maji Safi Group (MSG), “Clean Water Group” in Swahili, started in 2012 as a project in Shirati, Tanzania, with the vision that the rate of preventable diseases can be reduced in rural communities if women, youth, and vulnerable groups are empowered to be change makers of their community’s public health. To reach this goal, MSG promotes proper water, sanitation, and hygiene (WASH) behavioral practices and provides healthy lifestyle education. In January 2014, MSG became a 501(c)3 nonprofit corporation.

Since Maji Safi Group (MSG) was founded, the 14 locally hired and trained Community Health Workers have become WASH ambassadors in the community, 9 programs have been holistically developed through participatory methods and implemented. These programs teach important behavioral changes such as personal hygiene and health, washing hands, water treatment, and alternatives to open defecation. MSG has reached a wide range of community participants in the Rorya district of Tanzania. Program data from the first two years of operation indicates that MSG has reached over 60,000 community members from 107 villages and sub-villages in the Rorya District who have been taught lessons on disease prevention, WASH and health promotion.

Testimonials

Jake is a very talented writer and has been on top of his game from the 1st day! Very timely and responsive and truly a pleasure to work with.
Bruce P.
Bruce P.

President

Website Copywriting Project

(No testimonial has been submitted by Jake)
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