Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
- Fry's Spring Beach Club (FSBC) already has a logo found on our website (https://www.frysspring.org/) and we would like some continuity between this logo and the logo for Fry's Spring Next Century (FSNC) as it is the charitable arm of FSBC. The colors for FSBC are red and black.
How this will help
This project will save us $4,817 , allowing us to put more funding towards outreach efforts and membership scholarships.
In the last two years FSNC has been rapidly increasing the breadth of its outreach, as we continue to do so it would be helpful for us to have a clear brand that shows us to be a well-established and trustworthy organization. We are also hoping a more established visual brand will attract more funding opportunities and allow us to further expand out outreach.
Project plan
Our mission
As Fry's Spring Beach Club (FSBC) moves into its second century of operations, we are committed to increasing the ethnic, racial, and socio-economic diversity of our membership and staff. We are actively working to address past inequities and to make FSBC a club that is representative of our community as a whole. Fry's Spring Next Century's mission is to raise funds, administer scholarships, and support the following FSBC initiatives, designed to expand recreational access and opportunities through FSBC to under-represented families in the community.