Logo Design & Visual Brand Identity

Help Fry's Spring Next Century elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Fry's Spring Next Century
Charlottesville, VA, USA
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Fry's Spring Next Century
Charlottesville, VA, USA


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Posted June 21st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • Fry's Spring Beach Club (FSBC) already has a logo found on our website (https://www.frysspring.org/) and we would like some continuity between this logo and the logo for Fry's Spring Next Century (FSNC) as it is the charitable arm of FSBC. The colors for FSBC are red and black.
How this will help
This project will save us $4,817 , allowing us to put more funding towards outreach efforts and membership scholarships.

In the last two years FSNC has been rapidly increasing the breadth of its outreach, as we continue to do so it would be helpful for us to have a clear brand that shows us to be a well-established and trustworthy organization. We are also hoping a more established visual brand will attract more funding opportunities and allow us to further expand out outreach.

Project plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Fry's Spring Next Century
Our mission

As Fry's Spring Beach Club (FSBC) moves into its second century of operations, we are committed to increasing the ethnic, racial, and socio-economic diversity of our membership and staff. We are actively working to address past inequities and to make FSBC a club that is representative of our community as a whole. Fry's Spring Next Century's mission is to raise funds, administer scholarships, and support the following FSBC initiatives, designed to expand recreational access and opportunities through FSBC to under-represented families in the community.

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