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Google Ads Set Up

Help Infinity Visual & Performing Arts make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Infinity Visual & Performing Arts
Jamestown, NY, USA
Infinity Visual & Performing Arts
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Infinity Visual & Performing Arts
Jamestown, NY, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted May 24th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have received a Google Ad Grant, and had someone set up our Google Ads previously, however we would like to make changes to them and optimize them.

What we have in place
  • We currently have Google AdWords Grant, running Google Ads, Google Analytics, which should make it easy for you to get started. We also have old templates and new information to add, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to dedicate funding directly to student experiences in music, art, dance, theater, photography, and performance training.

Infinity is very unique in our community, and spreading the word about our offerings, programs, and what is available to local students through our services is important for our continued growth.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Infinity Visual & Performing Arts
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Causes
Youth development Arts & culture Education
Posted by
Stephanie R
Stephanie R.

Grants and Marketing Coordinator

Our mission

Infinity Visual and Performing Arts, Inc. creates and sustains an environment in which young people, based solely on their desire to participate, can grow, learn and lead through active participation in the visual and performing arts.

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