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Logo Design & Visual Brand Identity

Help Philadelphia Education Fund elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Philadelphia Education Fund
Philadelphia, PA, USA
Philadelphia Education Fund
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Philadelphia Education Fund
Philadelphia, PA, USA

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Cause
Education
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Graphic design

Posted August 11th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We have logos for the organization at large and related programs all which integrate together. We also have been working with a communications firm developing messaging so that provides a good start. Internally we have developed several infographics.
How this will help
This project will save us $4,817 , allowing us to continue to support 1300 of Philadelphia high school students realize college and career.

Having recently completed a comprehensive strategic planning process we are now developing messaging and need the visual identity to go along with it. We have a straightforward logo that we want to build the colors, fonts and graphic elements around so that we can update our website and other materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Philadelphia Education Fund
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Cause
Education
Posted by
KP
Katherine P.

Vice President of Business Development & Marketing

Our mission

Our Mission
The Philadelphia Education Fund drives exceptional outcomes for all students by developing great teachers and building paths to college and career success.

Our Vision
All young people in Philadelphia have the skills and opportunity to succeed in college and career.

What we do

Our organization is a part of GSK's US STEM Equity programme.

Testimonials

Read the Impact Story
Professional and very responsive. Creative in her approach with great enthusiasm.
Katherine P.

Vice President of Business Development & Marketing

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Cathryn)
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