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Brand Messaging

Help Youth Net and Counselling (YONECO) * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Youth Net and Counselling (YONECO)
Zomba, Malawi
Youth Net and Counselling (YONECO)
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Youth Net and Counselling (YONECO)
Zomba, Malawi

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Cause
Youth development
Skills
Marketing Writing

Posted July 7th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have vision and mission, which should make it easy for you to get started. We also have facebook account, twitter account and website, and the ability to provide any other information you need.
How this will help
This project will save us $3,000 , allowing us to provide care and support to 50 street children with food and basic necessities for a period of 6 months.

The success of our organization depends on brand messaging and communication. Without your help, we cannot effectivey communicate to our current and future donors. Your skills will empower us to increase our donor and serve our clients better.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Youth Net and Counselling (YONECO)
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Causes
Youth development Gender equity & justice Health & nutrition
Posted by
MacBain M
MacBain M.

Executive Director

Our mission

YONECO vision is a self reliant, healthy and resilient society that respects democratic values and principles. YONECO is committed to empowering youth, women and children, promoting good health, human rights and democracy, adapting and mitigating the impact of climate change, and conducting research for evidence based programming and advocacy

What we do

Conducy capacity building for the youth, women and children to be resilient
Supports vulnerable groups like street children, abused children, women in distress and victimized women and children
Advocates for the rights of women, children and youth
Creates awareness to youth, women and children on various issues affecting their growth and development
Provides shelter to street children, survivors of gender based violence and other people rendered destitute
Support areas of trafficking and mitigates the impact of the same
Provides counselling services (on line and face to face for various social groups

Testimonials

Read the Impact Story
(No testimonial has been submitted by MacBain)
I thoroughly enjoyed assisting with YONECO's brand messaging and helping them fulfill their important mission.
John C.
John C.

Communication Trainer + Consultant

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