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Logo Design & Visual Brand Identity

Help American ME and CFS Society elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
American ME and CFS Society
Whately, MA, USA
American ME and CFS Society
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American ME and CFS Society
Whately, MA, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted June 28th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a mission statement, which should make it easy for you to get started. We also have examples of successful logos in this area, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to devote our resources to providing material help to 100000 patients and their families all over the country.

As a start-up non-profit, it is important to have a logo that will help identify who we are easily and quickly. Memorable visual representation will help us attract donors and build our membership. It will also enable us in outreach efforts to public health agencies and hospitals in order to increase support and develop awareness of this devastating disease.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

American ME and CFS Society
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Causes
Health & nutrition Disease & medical research Human services
Posted by
Erica V
Erica V.

Executive Director

Our mission

Our mission is to provide reliable information to patients, caregivers, and professionals. We seek to represent the patient voice, to channel patient perspectives to government agencies, committees and initiatives, and through regional and local groups, provide a platform where they can exchange information and viewpoints. We support advocacy efforts to increase funding for research to identify a biomarker and find a cure for this devastating disease.

Testimonials

Read the Impact Story
Tristan was wonderful to work with! He was prompt, responsive, and very capable. I highly recommend him as a logo designer.
Erica V.
Erica V.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Tristan)
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