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Logo Design & Visual Brand Identity

Help Silver Creek Church elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Silver Creek Church
Marquette, MI, USA
Silver Creek Church
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Silver Creek Church
Marquette, MI, USA

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Religion & spirituality
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Graphic design

Posted February 1st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking to develop a new logo and visual brand for a thrift store that operates out of our building. The store is deeply connected with our community and has a focus on putting essential items in the hands of those who need it most through food programs, backpack giveaways, winter item giveaways and helping in times of crisis [fire, emergency child placement, etc.] We would hope for an identity that can be used as we continue to grow the outreach. All Adobe products work for this project.

What we have in place
  • We can provide you with an overview of the organization and what its values are. We are also able to pass along the branding items we use as a church, should the volunteer want to tie the project into our identity as well.
How this will help
This project will save us $4,817 , allowing us to use that money to continue the outreach and purpose of the store - we will be able to distribute more food, backpacks, clothing and winter items than ever before!

This project will give us the ability to have confidence as we try to get in front of our community, knowing that we are identifiable not only by a logo or branding package but by the things that are important to us! Every day we hear of people who are being made aware of our outreach for the first time and we want to make a positive impact on them from the start!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Silver Creek Church
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Causes
Religion & spirituality Human services
Posted by
Ben T
Ben T.

Associate Pastor

Our mission

Silver Creek Church exists to share the transformational hope found in Jesus Christ, show God's love by loving one another and to serve others by meeting the needs of our community.

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