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Google Ads Set Up

Help Project WeHOPE make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Project WeHOPE
Palo Alto, CA, USA
Project WeHOPE
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Project WeHOPE
Palo Alto, CA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted January 23rd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We had a Google Ads Account already but because it was not active the account was suspended and we need help activating the account again.

What we have in place
  • We currently have Website, which should make it easy for you to get started. We also have A Google Ads Account, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide more resources to those that are unhoused.

This project will allow us to drive more traffic to our website and bring awareness to our services along with gaining volunteer and donor support.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Project WeHOPE
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Causes
Housing & homelessness Education Violence prevention
Posted by
Matthew T
Matthew T.

Marketing Manager

Our mission

Project WeHOPE is a 501c3 agency devoted to helping the homeless and underserved by connecting them to educational resources, job placement, housing, medical and case management resources.

What we do

The first and primary mission of Project WeHOPE is to help homeless adults rebuild their lives by connecting them to resources such as education, job placement, housing and other continuum-of-care resources. In addition, clients of Project WeHOPE have access to a client-focused Transitional/Supportive Housing program, HOPE Jobs Employment Certification program and the Dignity on Wheels mobile shower and laundry program.

Testimonials

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