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Logo Design & Visual Brand Identity

Help PLACE elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
PLACE
Minneapolis, MN, USA
PLACE
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PLACE
Minneapolis, MN, USA

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Cause
Arts & culture
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Graphic design

Posted May 27th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

- Typography work on our recently updated logo (we do not need a new logo design)
- Themed logo variations (Art, Community & Environment themes)

What we have in place
  • We are in a great position to develop our Visual Brand Identity.

    We have a new logo (we do not need much Logo Design), a completed Catchafire Brand Messaging project, and a new website in progress.

    We need someone who knows typography to tweak and finish our updated logo. Someone who can bring in consistent style rules for our letterhead, email signature, etc.

    We are also interested in exploring different renderings of our logo that reflect key parts of PLACE's mission (art, community & environment). As reference, we have a Facebook page and Twitter feed, and some visual branding precedents.
How this will help
This project will save us $5,422 , allowing us to provide organic fruits and vegetables for 10 low-income families for an entire year from our St. Louis Park community’s greenhouse.

At PLACE (Projects Linking Art, Community & Environment), we work with the local community to understand their vision and build sustainable, mixed-income, mixed-use, transit-oriented, live/work communities. This means we need a strong and consistent Visual Brand Identity that carries throughout all of our digital and paper materials we share with city leaders, professional partners, and the public.

How do we portray "PLACE" through our font, color schemes and graphic elements? What set of style rules can we apply to our different materials (emails, letterheads, business cards, etc.)?

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

PLACE
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Causes
Arts & culture Environment Housing & homelessness
Posted by
Alice H
Alice H.

Design & Development

Our mission

To create places that foster a sustainable, just and inspiring world.

What we do

PLACE's Vision:

We transform communities by building visionary places for people to live and work.

Our vision is that every community will be:

- Powered by clean, renewable energy
- Inspired by artists and imagination
- Created in collaboration with thousands
- Open and affordable to everyone
- A transformational place where people can flourish

The PLACE team has completed 25 major live / work mixed-income projects in 26 years.


WAV, a visionary case study:

Our WAV community in Ventura, CA, designed by Adele Santos (Dean of the School of Architecture and Planning at MIT and minimal-funding architecture specialist), brings together the elements needed for a comprehensive, healthy and visionary community. WAV is LEED certified and generates more electricity than needed on a sunny day.

Shaped by 142 public community meetings and thousands of Ventura residents, WAV is home for painters, musicians, photographers, designers, dance, and many other creative minds. Prior to WAV, these residents ranged from homelessness, families earning low incomes, and higher income families.

152 persons from all across the income spectrum have homes, a free theater-gallery for residents and neighbors, outdoor amphitheater, electric powered car sharing, affordable health care, as well as job and health services. Incorporating attractive design with neighborhood retail and commercial space, WAV blossomed into a cultural attraction with 20,000 visitors in its first year. A feat compounded by the complete absence of a marketing budget.

We continue to build sustainable and rejuvenating communities for the environment, their residents, their cities, and our world. PLACE's mission-driven vision and endeavors forge a unique local dream for each specific city within each special project. Let us show you what we can accomplish together.

Testimonials

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