Website Copywriting

Help BREAKER improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
BREAKER
New York, NY, USA
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BREAKER
New York, NY, USA

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Posted May 27th

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What we have in place
  • Please visit us at breaker.org. Our current website is good but not great. We feel it could do a much better job of telling our story. We have a few ideas in mind but we're curious to hear what you have to write.
How this will help
This project will save us $5,458 , allowing us to make a great first impression on 100000 potential customers.

The education-to-employment system fails for most employers and young people. Globally, 75 million young people are unemployed, but businesses can't find enough skilled workers to fill job vacancies. Breaker teaches students how to design innovative solutions to real-world problems and close the gap between education and employment. Our customers are educators, students, and sponsors – corporations, foundations, or institutions. We need a website that tells a great story!

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

BREAKER
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Our mission

Redefining Education. Designing Change.

What we do

Critical thinking. Collaboration. Communication. The demands of the 21st century call on all of us to reframe how we learn, how we teach, and how we work. There is a profound disconnect between what and how students are taught in school today, versus what the world requires of them and what motivates them to think and perform innovatively.

Breaker teaches students and educators how to design and implement solutions to real-world problems. We use local, national, and global challenges to introduce participants to a design process that lends immediacy and relevancy to learning. Participants exit Breaker with new skills and abilities; products and services result from Breaker ready for impact.

Founder and TED Senior Fellow, Dr. Juliette LaMontagne began testing the Breaker model in 2011. Since that time, a collaboration with Stanford University’s d.school brought challenges to New York, Detroit, Portland, and Boise to foster innovation.

Testimonials

(No testimonial has been submitted by Nicholas)
I loved working on Breaker.org.
Peter V.
Peter V.

Volunteer

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