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Search Engine Optimization Audit

Help First Tee Greater San Antonio (San Antonio Develo… assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
First Tee Greater San Antonio (San Antonio Development FORE Youth, Inc.)
San Antonio, TX, USA
First Tee Greater San Antonio (San Antonio Development FORE Youth, Inc.)
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First Tee Greater San Antonio (San Antonio Development FORE Youth, Inc.)
San Antonio, TX, USA

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Cause
Education
Skills
Digital marketing Search engine marketing Web development

Posted December 7th

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

How to add content on website that will improve SEO
What key words are needed as well as how to place information properly on website that will affect SEOs

What we have in place
  • We currently have a functional, live website, which should make it easy for you to get started. We also have a Marketing Manager, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to fund more scholarships to youth in our program.

This project will allow more awareness of the program and make it easier for parents to find out about our program.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

First Tee Greater San Antonio (San Antonio Development FORE Youth, Inc.)
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Causes
Education Youth development
Posted by
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Charlotte D.

Marketing Manager

Our mission

First Tee is a youth development organization that enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skill curriculum, we create active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do.

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