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E-Newsletter

Help the Lowline * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
the Lowline
New York, NY, USA
the Lowline
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the Lowline
New York, NY, USA

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Cause
Science & technology
Skills
Communications Digital marketing

Posted May 15th

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E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We currently have an existing template, which should make it easy for you to get started. We also have historical information on metrics, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to dedciate 3000 to other projects.

We use mailchimp to send out emails and would like a new template to be designed as the priority. It would be great to have various customized templates for different formats. We are also happy to hear tips for sending an effective campaign and building our lists.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

the Lowline
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Causes
Science & technology Arts & culture Community & economic development
Posted by
Courtney S
Courtney S.

Manager of Communications and Development

Our mission

The mission of the Lowline is to reclaim the historic Williamsburg Trolley Terminal in the Lower East Side and convert it into the world's first underground park through the use of cutting-edge solar technology. Not only will the Lowline add an acre of desperately needed green space and offer a vital cultural resource for the city, it will set an international precedent for the adaptive use of abandoned underground spaces.

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