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Membership Strategy

Help di Rosa develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
di Rosa
Napa, CA, USA
di Rosa
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di Rosa
Napa, CA, USA

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Cause
Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted May 14th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • di Rosa knows our membership program needs to grow and change. This year we have an increased budget for membership materials, and have already invested in redesigning our membership cards. We are wrapping up a strategic plan and are poised and motivated to overhaul our membership program.
How this will help
This project will save us $6,868 , allowing us to exhibit a group show of 5 local emerging artists.

A membership program is the foundation of any museum. Although di Rosa has a solid membership base with over 650 active members, we also are aware that our membership program has not grown relative to the opportunities. We would love to be able to reinvigorate our membership program with more focused dedication to acquisition and retention. This project would help us assess and improve upon the basic structure that is already there.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

di Rosa
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Cause
Arts & culture
Posted by
Anza J
Anza J.

Development Associate

Our mission

di Rosa is a place that provokes the imagination and creative spirit of our time and place through celebration of the arts and artists of Northern California in an extraordinary landscape.

What we do

di Rosa is the foremost collection of Bay Area artwork nestled in beautiful Napa Valley. Situated on over 200 acres, with more than 2,000 pieces, and a dozen live peacocks, there is surprise around every corner.

Testimonials

Read the Impact Story
Carolina was professional, kind, and helpful! The insight that Carolina brought ot the project, and the information she provided, is enormously helpful to assessing our membership strategy. I highly recommend working with Carolina!
Anza J.
Anza J.

Development Associate

Membership Strategy Project

I truly enjoyed working with Anza at di Rosa. The scope of the project and expectations were clear, we were always in good communication, and the organization seemed receptive to outside perspectives. I wished them the best in 2016.
Carolina Z.
Carolina Z.

Pricing Analysis, Business Planning

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