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This project was completed on Jan 8, 2016
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Matched with Stacy D.
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See the Impact story
Public Relations Strategy
Art Works for Change
Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
- We currently have project descriptions and mission statements, which should make it easy for you to get started. We also have almost 6000 Facebook likes, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to expand our audience 5000 and get our social and environmental messages heard.
The success of our organization depends on pR Campaign and Strategy. Without your help, we cannot reach our target audiences around specific projects. Your skills will empower us to let our projects be known and create a known brand.
Project plan
Posted by
Randy R.
Executive Director and Chief Curator
Our mission
Art Works for Change produces international traveling contemporary art exhibitions and projects that address critical social and environmental issues. Through partnerships with our host communities—museums, grassroots organizations, corporations, and advocacy and educational institutions around the world—our exhibitions serve as both crucible and catalyst to galvanize support and action around our most pressing global issues.
What we do
Art Works for Change creates traveling museum exhibitions that address critical social and environmental issues through the unique lens of contemporary art. We create online exhibitions that broaden the reach of our projects. Our online platform promotes education and engagement through an innovative set of virtual gallery features and curatorial content. We activate local communities through arts-based programs that inspire empathy and activism. And we partner with leading nonprofit organizations to broaden the reach of their work and effect change.
Testimonials
She was very enthusiastic, had some good ideas and deliverables but her area of expertise was not a good match for our organization. She was more focused on local PR rather than national and international.
AWFC is a unique group that reaches out visually to make a positive impact globally. I enjoyed learning about the past and future projects. Building a digital press kit was a fun challenge. If given the "green light" I would have been happy to contact national/international sponsors.
