This project was completed on Sep 18, 2015
Matched with Kara B
Matched with
Kara B.

Logo Design & Visual Brand Identity

Help Food Link elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Food Link
Arlington, MA, USA

Posted May 2nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo (v1.0) and many ideas for logo v2.0, which should make it easy for you to get started. We also have new tag line & brand message as well as samples of other national "Food Link" logos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to repair our 1 and only cargo van used for food pick ups & deliveries.

The success of our organization depends on volunteers. Without your help, we cannot attract new volunteers/donors & retain exisiting supporters. Your skills will empower us to unify as a professional non-profit organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Food Link
Posted by
Kelly W.

Board of Directors, Active Member

Our Mission

Food Link alleviates hunger locally
by collecting nutritious food donations
from local grocers and cafes,
then distributing that food
to organizations serving people in need.


(No testimonial has been submitted by Kelly)
Working with Food Link on their new logo was a very rewarding experience. Kelly did a great job at organizing the Food Link board and managing the project. It's exciting to see Food Link's appreciation and excitement for our hard work.
Kara Buffardi
Kara B.


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